As I was passing by the Sony Center with a couple of the FIU students we noticed this interesting promotion called Pass the Ball. They had set this gigantic ball strategically in a place where lots of people walk by in the middle of the center. In side if the ball there was a camera and a place where people could sit and share their ideas. Basically, the promotion is about this internet site called Pass the ball.de where people share an idea and post it on the web site and they will make a donation to a program called, Teachers Without Borders. It’s about people working together to set ideas in motion and make things happen. Plus the top-rated idea will receive one year free of WebEx to set their idea in motion through collaboration with people all over the world.
It was interesting to see the different strategies they used for this promotion. They had a team of promotion people giving away little balls with the name of the promotional campaign. The promotional team were explaining and inviting people to participate and they wore t-shirts with the name of the promotion. A big flat screen TV was also place beside the gigantic ball and it was constantly playing example of people sharing their ideas as a way of inviting others to do the same thing. Also in the metro stations around the Sony Center there were a lot of billboards advertising the campaign and the website. Blue, green and black were the colors used in the campaigns which in my opinion are very appealing colors.
Pass the Ball is definitely a non-traditional promotion strategy and very integrated media using billboards, promotion and Internet, ect. It was a very creative idea and it is important to mention that a lot of people stop by to see what the gigantic ball was all about.
It was interesting to see the different strategies they used for this promotion. They had a team of promotion people giving away little balls with the name of the promotional campaign. The promotional team were explaining and inviting people to participate and they wore t-shirts with the name of the promotion. A big flat screen TV was also place beside the gigantic ball and it was constantly playing example of people sharing their ideas as a way of inviting others to do the same thing. Also in the metro stations around the Sony Center there were a lot of billboards advertising the campaign and the website. Blue, green and black were the colors used in the campaigns which in my opinion are very appealing colors.
Pass the Ball is definitely a non-traditional promotion strategy and very integrated media using billboards, promotion and Internet, ect. It was a very creative idea and it is important to mention that a lot of people stop by to see what the gigantic ball was all about.
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