On June 6th, a couple of the FIU abroad program students got the chance to visit the city of Prague. As we were walking around one of Prague’s mayor Platz, we came across the Avon breast cancer awareness campaign. From a distance you could see the stage and pink balloons that clearly represented breast cancer awareness. The logo and name of the company was displayed on across the top of the stage. It was very interesting to see how easily everyone in the group recognized AVON, and we were very surprised that they distributed the brand in this country as well. For all of us it was clearly an example of globalization and new markets.
The stage was located in the middle of the Platz which is a very popular area for locals as well as for tourist. Not only was the stage big enough to be easily seen from far away but signage and posters were easily visible from far away. A desk was placed for people to register for the activity with flyers being handed out around the Platz. They were also giving out t-shirts and pink balloons to the people who participated in the event. It was very interesting to see how the people not participating in the walking event where also holding pink balloons around the city, which makes you automatically think of “AVON” and remember that the event was taking place. As we walked around the city and entered the different stores, we found a couple of flyers at the registration counter. The flyers were advertising the event, inviting people to participate and it had a little bit of information about the breast cancer awareness as well as information explaining the dynamics of the activity.
After seeing the stage early in the morning, the posters around the city and the flyers in the stores we also had the opportunity to see the activity taking place. All the participants were wearing their pink shirt, they were holding a pink balloon and members of the staff where holding an enormous balloon with the company name in pink. We stopped for a couple of minutes to see people walked through a very popular park of the city, and in a weird way we felt part of the activity. That day you could see AVON all around the city, no matter where you went, you could see at least a poster or someone holding a pink balloon. They definitely did a good job advertising the sponsorship event and they definitely used diverse media around the city.
The stage was located in the middle of the Platz which is a very popular area for locals as well as for tourist. Not only was the stage big enough to be easily seen from far away but signage and posters were easily visible from far away. A desk was placed for people to register for the activity with flyers being handed out around the Platz. They were also giving out t-shirts and pink balloons to the people who participated in the event. It was very interesting to see how the people not participating in the walking event where also holding pink balloons around the city, which makes you automatically think of “AVON” and remember that the event was taking place. As we walked around the city and entered the different stores, we found a couple of flyers at the registration counter. The flyers were advertising the event, inviting people to participate and it had a little bit of information about the breast cancer awareness as well as information explaining the dynamics of the activity.
After seeing the stage early in the morning, the posters around the city and the flyers in the stores we also had the opportunity to see the activity taking place. All the participants were wearing their pink shirt, they were holding a pink balloon and members of the staff where holding an enormous balloon with the company name in pink. We stopped for a couple of minutes to see people walked through a very popular park of the city, and in a weird way we felt part of the activity. That day you could see AVON all around the city, no matter where you went, you could see at least a poster or someone holding a pink balloon. They definitely did a good job advertising the sponsorship event and they definitely used diverse media around the city.
I really enjoyed reading your observations on the AVON breast cancer awareness walk in Prague. Nowadays, it is very important for brands and companies to associate themselves with good causes as it shows their commitment to social responsibility and in turn furthers their brand image. Events like these are perfect opportunities for sponsorship and introduce new products to a wide range of consumers as well as the company or brand’s target market.
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